The following are some examples of responsibilities for associate-level digital marketing roles. These lists are not exhaustive, but they do highlight a variety of responsibilities in each role.

Roles and responsibilities in digital marketing and e-commerce

Other associate or entry-level roles and responsibilities in digital marketing and e-commerce are summarized in this article. You'll find advice at the end of the reading on how to potentially progress from a starting role to roles with more room for advancement.

Digital marketing associate positions:

The following are some examples of responsibilities for associate-level digital marketing roles. These lists are not exhaustive, but they do highlight a variety of responsibilities in each role.

Coordinator of digital marketing:

Coordination of marketing initiatives and activities
Conduct research to identify target audiences.
Conduct campaigns
Track metrics to assess trends.

Marketing associate

Create marketing and sales metrics reports.
Collect and analyze metrics on customer behavior, such as web traffic and search rankings.
Work with marketing teams to develop digital advertising materials.
Contribute to ongoing marketing campaigns

Search Engine Optimization (SEO) specialist

Create optimization strategies to boost search rankings.
Use keywords for SEO.
Track metrics to better understand SEO performance.
Update links to improve search rankings

Search Engine Marketing (SEM) specialist

Create customer personas in order to market to specific audiences.
Conduct keyword research for SEO and Pay Per Click (PPC) ads.
Track metrics to improve paid search performance.
Determine and monitor SEM key performance indicators (KPIs).

Social media specialist

Create, launch, and manage a social media marketing strategy.
Work with the sales and marketing teams to develop social media campaigns.
Make content to connect with customers and raise brand awareness.
Track metrics in social media campaigns for insights into customer engagement and content optimization.

Email marketing specialist

Create email marketing campaigns to promote your company's products or services.
Make an email archive for lead generation.
Remove non-deliverable and unsubscribed email addresses from your list.
Use metrics to track the success of email campaigns.

Associate-level roles in e-commerce

The following are some examples of responsibilities for associate-level e-commerce roles. These lists are not exhaustive, but they do highlight a variety of responsibilities in each role.

E-commerce analyst

Implement e-commerce strategies to help your business achieve its objectives.
Establish e-commerce objectives and key performance indicators (KPIs) for key attributes such as audience, acquisition, behavior, and conversions.
E-commerce metrics should be monitored and analyzed.
Use e-commerce data to gain operational insights.

E-commerce specialist

Create and implement campaigns to boost digital sales as part of an overall digital marketing strategy.
Using SEO and other tools, optimize paid advertising campaigns.
Maintain an online marketing presence, which includes social media platforms.
Keep an eye on metrics for increases in website traffic or sales.

Advance to roles that will help you grow in digital marketing.

Starting an entry-level marketing or e-commerce job is exciting, but after gaining practical experience and hands-on work with tools in that role, you may be eager to advance your career.

If you're looking for a new job, here are a few options and a sample of responsibilities for each.

Digital marketing manager

Plan and carry out digital marketing campaigns such as SEO/SEM, email, social media, and display advertising.
Measure and report digital marketing performance and return on investment (ROI).
A/B tests and experiments should be planned, executed, and evaluated.
Evaluate and improve the entire customer experience across multiple channels and touchpoints.

Social media strategist

Control and manage social media content
Determine the effectiveness of social media campaigns.
Metrics should be monitored and analyzed in order to recommend effective content optimization solutions.
Using social media, connect with industry professionals and influencers.

Account manager

Develop and sustain client relationships
Ensure the timely and successful delivery of advertising solutions that are based on the needs and objectives of the customer.
Communicate the status of initiatives to internal and external stakeholders clearly.
Key account metrics should be forecasted and monitored.

E-commerce product manager

Carry out market research
Create an analytics-based product strategy for an e-commerce business.
Define website and mobile app functionality and provide the best possible user experience for both.
Recognize business objectives and work together to increase sales.

Important key points

Career advancement is highly personalized. Sometimes it takes less than a year to be ready to advance to the next level; other times, it takes several years. Here are three indicators that you may be ready to advance to the next level.

You routinely meet or exceed job-related performance targets.
You've been assigned tasks related to a higher-level role.
You recently requested more work while doing your job.

Keep in mind that you can advance your career at your own pace. Always be ready and open to new opportunities by maintaining a positive attitude and a growth mindset in your current role!

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