-Company and marketing strategy -Analyzing the marketing Environment -Consumer markets and Buyer Behavior -Business Markets and Business Buyer Behavior -Products, Service, and Brands Building Customer value -Marketing channels and Delivering Customer value -pricing and customer value -advertising and public Relations Direct, Online, Social Media, and Mobile Marketing -Creating competitive advantage -Social Responsibility and ethics

Attendance requirements

• You must be 18 or over
• You should have a basic understanding of English and basic IT knowledge
• You will need a computer or tablet with an internet connection and Microsoft Office installed on to it (or access to one)
• Must download google meet app
• Minimum attendees 5 people and maximum attendees 10 people